Is Cole Realty Resource Worth the Hype? Unveiling Reviews, Pricing & Performance

by Conor Mckay

Are you tired of sifting through countless reviews, comparing prices, and evaluating performance when it comes to real estate resources? Look no further! In this blog post, we’ll delve into the world of Cole Realty Resource and explore its features, pricing plans, and user feedback. Whether you’re a seasoned real estate pro or just starting out, we’ve got you covered. So sit back, relax, and let’s uncover the secrets of Cole Realty Resource together.

Understanding Cole Realty Resource

In the competitive world of real estate, Cole Realty Resource emerges as a beacon of innovation, providing realtors with the power to unlock a myriad of homeowner and renter contact details. The story of Cole Information stretches back to 1947, a testament to its enduring legacy in the data industry. The software, a strategic asset in a realtor’s arsenal, serves as a potent homeowner and renter contact list provider.

Feature Description
Company Foundation Cole Information, established in 1947
Product Nature Homeowner and renter contact list provider
Access Provided Cell phone numbers, email addresses, household information

Upon entering this digital realm, users are welcomed by seven meticulously designed tabs, each a gateway to different features or sections of the software. The Neighbor Search stands tall among these features, a master key that unlocks the potential of targeting just listed/just sold properties within the heart of specific neighborhoods. It’s a game-changer for realtors aiming to establish a stronghold in their desired locales.

It’s no secret that in the world of real estate, time is of the essence. The ability to swiftly access homeowner contact information can be the difference between closing a deal and missing an opportunity. This is where Cole Realty Resource shines, streamlining the once arduous process of data gathering into a seamless experience. Imagine having the power to connect with a neighborhood, not through tedious door-knocking but with a few clicks, ushering in a new era of strategic marketing and outreach.

For those who have ventured into the realm of real estate tools, the discovery of Cole Realty Resource is akin to unearthing a hidden gem. Its offerings are not merely data points but keys to unlock new possibilities in the real estate market. As we delve deeper into the functionalities of Cole Realty Resource, let us explore how this software’s capabilities can elevate a real estate professional’s strategic approach in an ever-evolving industry.

Navigating the Neighbor Search Feature

Embarking on the journey of real estate prospecting, the Neighbor Search emerges as a pivotal tool within Cole Realty Resource, empowering agents with the ability to craft contact lists tailored to their strategic needs. Whether you’re building a telemarketing list to warm up cold calls, a mailing list for your next compelling direct mail campaign, or a comprehensive roster encapsulating all available records, Neighbor Search is your gateway.

The process commences with an essential step: inputting the street name and state. This initial action serves as the cornerstone for a search that could unfold countless opportunities. Despite some users finding the interface slightly cumbersome, it is a minor hiccup in an otherwise seamless operation. Upon entering your criteria, the path to results is not immediate; instead, it invites you to choose your preferred method of discovery. Here lies the essence of customizability—three distinct search options await your selection: Street Search, Radius Search, and the uniquely interactive Map Search.

With Map Search, you transform into a cartographer, defining the boundaries of your quest on a digital canvas. This tactile approach allows you to delineate a specific area around your entered address, unearthing properties and contact details that could be hidden gems in your market conquest.

However, it’s prudent to recognize the scope of data within Neighbor Search. As of now, the service primarily offers landline phone numbers, which, while valuable, represent a slice rather than the entirety of the communication spectrum. Cell phone numbers and email addresses remain beyond its current reach, reminding users to integrate other resources for a comprehensive outreach strategy.

By leveraging the Neighbor Search feature, real estate professionals are not just accessing data; they’re harnessing a powerful instrument to map their market, connect with communities, and lay the groundwork for future transactions. As the real estate landscape evolves, so too must the tools we use to navigate it—and with Cole Realty Resource, the compass is in your hands.

While refinement in usability is an ongoing journey, the potential of Neighbor Search as a cornerstone in real estate prospecting remains indisputable. It is an ally in the quest to understand neighborhoods, engage with potential clients, and ultimately, to close more deals.

Unlocking More Data with Prospect IQ

In the quest for more granular and actionable insights, Prospect IQ emerges as the key to unlocking a treasure trove of data. For real estate professionals who thirst for a deeper understanding of their market, this feature is akin to lifting the veil on the potential client landscape. The process is intuitive yet powerful, unfolding in a triad of meticulously designed steps.

The first step is akin to setting the sails for your data journey, where you chart the course by entering geographic criteria. Here, the choice between zip code and neighborhood is pivotal. While the former casts a wider net, it’s the latter—searching by neighborhood—that allows for a more focused approach. Imagine the ease of zeroing in on a quaint cul-de-sac or a bustling urban block, tailoring your outreach with precision that zip codes could never afford.

With the geographic stage set, the second step invites you to dive deeper with advanced criteria. This is where you sculpt your search, shaping it with the finesse of a master artisan. Select demographics, property types, and even ownership details to craft a list that resonates with your unique strategy. It’s a moment where you’re not just searching for contacts; you’re curating an audience.

Finally, the third step is the culmination of your efforts—the creation of the list itself. Here, you are presented with the choice of the type of list to create, a decision that will echo through your future marketing campaigns. Will it be a roster of eager first-time homebuyers or perhaps a compilation of seasoned investors? The power lies in your hands, as you bring to life a list that’s not just a collection of names, but a gateway to potential narratives and successful transactions.

Each step in Prospect IQ is crafted to enhance the user experience, ensuring that the data you gather isn’t just comprehensive, but also highly relevant and actionable. By weaving together geographic specificity with advanced search capabilities, Prospect IQ stands as a beacon for agents who aim to not just understand but also to connect with and serve their communities more effectively.

As you navigate through the Prospect IQ tab, remember that this is more than a search—it’s a strategic foray into the heart of your market. With the added access to emails and mobile numbers, your outreach can transform from mere cold calls to warm engagements, fostering relationships that could flourish into closed deals and lasting connections.

Embark on this journey with Prospect IQ, and let the power of targeted data illuminate your path to real estate success.

Advanced Search Criteria

Embarking on the treasure hunt for the perfect leads, Cole Realty Resource arms its users with a toolbox of advanced search criteria, much like a map guiding a voyager to uncharted territories. Each parameter acts as a compass point, steering real estate professionals through the vast ocean of potential contacts towards their prize – the ideal client.

Imagine the power at your fingertips when you can sift through the digital landscape to find a “head of the house” or pinpoint every “confirmed homeowner” within a specified area. With Cole Realty Resource, this is not a mere fantasy but a tangible reality. Focusing on the property category, users can filter their search down to the minutest details, such as the type of dwellings – be it house renters, apartment aficionados, or condo connoisseurs.

Delve deeper into the essence of each property by selecting criteria like the total assessed value range, which provides insight into the property’s worth, or the appraised value range, offering a glimpse into market perceptions. The granular control extends to the physical attributes of a property as well, enabling users to search by living space range or the number of rooms, bedrooms, and bathrooms.

Financial parameters offer another layer of specificity. They cater to those who wish to target based on economic factors, such as the first and second mortgage amount range, an individual’s credit rating, or their income and net worth. Even the elusive absentee owner can be sought out, providing a golden opportunity to those looking to capitalize on potential sellers not residing within the property.

But what of the human element, the vibrant mosaic of consumer behavior? Cole Realty Resource understands that the bones of a home are animated by the lives within. Thus, this dynamic platform allows for a dive into the psychographics of potential leads, with filters that illuminate consumer behavior, transportation preferences, and the intimate tapestry of family composition. Whether it’s a family bustling with children, or a professional couple, each subset of the population can be catered to with precision.

By leveraging these advanced search capabilities, real estate mavens can transform a scattershot approach into a laser-focused strategy, ensuring that every outreach effort is as effective and efficient as possible. It is this meticulous attention to detail that enables users of Cole Realty Resource to not just reach out, but to connect, to not just market, but to engage meaningfully with those they seek to serve.

In the realm of real estate, information is currency, and with Cole Realty Resource, professionals are given the wealth of data required to turn potential leads into profitable conquests. The journey ahead is lined with the promise of connections yet to be made, and with the right tools at hand, the path to success is clear.

Creating Lists and Ensuring Compatibility

Imagine the thrill of unlocking a treasure trove of leads with just a few clicks! This is the power that Cole Realty Resource bestows upon real estate professionals. With your search criteria meticulously defined, the next step is to distill this data into actionable lists. It is here where the magic happens—transforming raw data into a strategically organized list ready to yield results.

Users can craft specialized lists, such as “Telemarketing” and “Emailing” lists. By choosing “Telemarketing,” you can be assured that the chaff has been separated from the wheat—only contacts not on the Do Not Call (DNC) lists will make it into your list, ensuring compliance and respect for consumer preferences. This diligence in list creation is not just about following rules; it’s about building trust and credibility with your potential clients.

On the other side of the spectrum, selecting “Emailing” is like casting a wide net into the digital sea. Each contact list generated is enriched with email addresses, opening a channel for personalized communication that can be both efficient and cost-effective. However, take heed—while emails are a boon, the phone numbers provided do not undergo the same DNC scrutiny and may require additional attention to remain compliant.

Compatibility is the key to a seamless workflow, and Cole Realty Resource is well aware of this. The platform can tailor the format of your list to ensure it fits like a glove with various third-party software solutions. From dialer systems like Arch and Mojo to CRM powerhouses such as Lion Desk and Wise Agent, your list is ready to be integrated, although it must be noted that direct third-party integration for exporting lists is not currently in the cards. This extra step of preparation may seem like a small hurdle, but it is a vital one to ensure your list can be utilized to its fullest potential across the tools of your trade.

Whether you are a maestro of cold calls or a wizard of email campaigns, the lists you create with Cole Realty Resource are the starting point of your symphony, the foundation of your castle. With a few more steps, your well-crafted lists will be ready to deploy, helping you to orchestrate your marketing efforts and build relationships that could blossom into lucrative deals.

Additional Features

The digital toolset of Cole Realty Resource extends far beyond its already robust search capabilities, unlocking new dimensions of utility for real estate professionals. Among the standout additions is the innovative Retriever feature, a digital sleuth that empowers users to bridge gaps in their contact lists. Imagine having a list of past clients and prospects with missing information; the Retriever dives into its vast database to fetch valuable email addresses, seamlessly enriching your network with essential communication links.

Parallel to this is the Renter feature, a specialized tool designed with a sharp focus on the rental market. It serves as a strategic ally for those aiming to tap into the vast potential of renters looking to make the transition to homeownership. This feature is a golden key for executing targeted marketing campaigns, although some astute users might notice its functionalities echo those found within the Prospect IQ tab, leading to some overlap.

Delving into the heart of neighborhoods, Cole Realty Resource provides a remarkable bird’s eye view feature. By simply inputting a house number, street name, and state, users are transported to an interactive map that reveals the surrounding homes. This virtual vantage point not only offers a sweeping overview but also presents detailed property information at a glance. It’s as if you’re taking an aerial tour of the neighborhood, gathering insights without ever leaving your desk.

These additional features are not just technological advancements; they are the threads that weave together a tapestry of opportunities for real estate professionals. Each tool is meticulously crafted to ensure that users can connect, engage, and grow their business with precision and ease. As we continue to explore the depths of Cole Realty Resource, these enhancements stand as testaments to the platform’s commitment to innovation and user empowerment.

Pricing Plans

Embarking on a journey with Cole Realty Resource is like choosing the perfect tool from a craftsman’s belt – each pricing plan is tailored to fit the varying needs of real estate professionals. Just as a builder assesses the blueprint before selecting the right tool, you too can find the ideal plan to elevate your business outreach and client engagement.

The Starter plan serves as the foundation, designed for those taking their first steps in harnessing the power of personalized communication. This plan is flexible, allowing for a monthly payment option, which is perfect for professionals who are keen on testing the waters before diving in.

As you build momentum, the Pro and Power plans stand ready to expand your capabilities. These plans are the pillars of your marketing strategy, providing a robust set of tools for those ready to commit to a year of growth and expanded influence. They are billed annually, offering a continuity that seasoned professionals rely on to maintain and grow their client base.

Each plan is a step on the ladder to success, with the higher tiers offering richer data and more advanced features that can give you a bird’s eye view of the property landscape. As you climb, you unlock the potential to connect with more clients, engage in meaningful ways, and ultimately grow your business to new heights.

Choosing the right plan is a strategic decision that can shape the trajectory of your real estate endeavors. As you ponder which plan aligns best with your goals, remember that the right investment can turn prospects into partnerships and information into income.

Consider the Starter plan as your gateway, the Pro plan as your stepping stone, and the Power plan as your catapult to the pinnacle of real estate mastery. With Cole Realty Resource, the blueprint for success is in your hands, and the right pricing plan is the key that unlocks the door to a realm of possibilities.

Take a moment to reflect on your business needs, and then choose the plan that will light up the path to your desired destination in the competitive world of real estate.

Comparing Cole Realty Resource with Redx and Mojo

The digital age has revolutionized the real estate industry, and with it, the tools that fuel the success of its professionals. In this high-stakes arena, Cole Realty Resource stands tall among its peers, offering a treasure trove of property insights. Its offerings, when placed side by side with the likes of Redx and Mojo, reveal a landscape rich with diverse functionalities tailored to the modern real estate maven.

Redx shines with its laser focus on niche markets such as FSBOs and expired listings, offering a streamlined path for agents pursuing these specific segments. In contrast, Cole Realty Resource casts a wider net, capturing a broader spectrum of property statuses including the much sought-after recently sold and just listed properties. This wealth of data is further enhanced by Cole Realty Resource’s robust filtering capabilities, which include a granular level of detail like the head of household, confirmed homeownership, and even lifestyle indicators such as pet ownership and family demographics.

While Redx may boast a more intuitive user interface, Cole Realty Resource compensates with the sheer depth of its database and the precision of its search criteria. This commitment to comprehensive data collection is a beacon for professionals who understand the value of targeted marketing and nuanced prospecting.

In the realm of pricing, Redx adopts a modular approach, with options that cater to varying budget constraints and functional needs, starting from $39.99 to $79.99 per month. These tiers include valuable tools like an integrated dialer, streamlining the outreach process for busy agents. Cole Realty Resource, albeit lacking a native dialer, remains a potent resource for those seeking in-depth real estate data and insights.

Mojo, on the other hand, presents itself as a multifaceted suite, a veritable Swiss Army knife for the real estate professional. Cole Realty Resource might be seen as a specialist’s tool in comparison, honed for the singular purpose of providing comprehensive real estate data.

The debate between utilizing a software suite like Mojo—with its Dialer, Lead Manager, Data, and Marketing components—and opting for the singular focus of Cole Realty Resource is akin to choosing between a set of specialized tools versus a versatile multi-tool. Mojo’s modular pricing reflects its diverse offerings, with each component incurring its own monthly fee.

For agents and brokers who prioritize depth and quality of information, Cole Realty Resource remains the steadfast choice. Its expansive database and intricate search parameters make it a powerful ally in the quest to connect with clients and build a thriving business.

Choosing between these platforms is not merely a matter of comparing features and prices; it’s about aligning a tool with your business strategy, clientele, and growth trajectory. As the real estate landscape continues to evolve, so do the needs of its professionals. In this context, Cole Realty Resource is more than just a tool; it’s a strategic partner for those with a keen eye for opportunity and a penchant for precision.

Let’s delve deeper into the nuances of these platforms to unearth what truly makes them distinctive, guiding you towards an informed decision in selecting the best ally for your real estate endeavors.

Reviewing User Feedback

Peering into the mosaic of user experiences with Cole Realty Resource, one uncovers a spectrum of sentiments ranging from glowing endorsements to pointed criticisms. Real estate professionals who have woven the fabric of their businesses using this tool have left behind a trail of feedback that is as varied as the properties they seek to sell.

On one hand, we hear the echoes of discontent from some users who have encountered hurdles with the service. “Frustratingly low contact rates and a labyrinth of Do Not Call numbers have marred my experience,” shares a user on a popular online forum. Another adds, “Navigating through inaccurate owner details feels like a quest for a needle in a haystack.” These accounts paint a picture of a tool that, for some, has not lived up to its promise, leading to a discourse filled with skepticism about the data’s integrity.

However, turning the page, the narrative shifts as we encounter a chorus of approval. Users have taken to various platforms to express their satisfaction with the extensive database and the granular search criteria that Cole Realty Resource offers.

“It’s a treasure trove of information that has been the cornerstone of my prospecting efforts,”

exclaims a pleased realtor. The platform’s ease of use and the unwavering support provided by the Cole team also receive their fair share of applause.

The dichotomy in user feedback is a testament to the individuality of each real estate professional’s journey. While some may stumble upon obstacles, others find a steadfast ally in Cole Realty Resource. It’s clear that for those who prioritize depth and quality of information, the software continues to be an indispensable tool in their arsenal.

It’s crucial to highlight the company’s commitment to regularly refreshing its database, a move that fortifies its standing in the competitive real estate landscape. This dedication to improvement and accuracy is a beacon for users who depend on reliable data to navigate the real estate market’s turbulent waters.

In the grand tapestry of user opinions, it is evident that Cole Realty Resource has carved out a niche for itself. The software’s capabilities are designed to enhance the prowess of real estate professionals who are on an incessant quest for the most complete and up-to-date property and homeowner data. Despite facing criticism from certain quarters, the platform’s rich database and compatibility with third-party applications solidify its position as a formidable player in the realm of real estate tools.

FAQ & Related Questions

Q: What are the pricing plans offered by Cole Realty Resource?
A: Cole Realty Resource offers three pricing plans: Starter, Pro, and Power. The Starter plan can be paid monthly, while the Pro and Power plans are yearly plans.

Q: Can you provide a customer review of Cole Realty Resource?
A: One customer mentioned that they used Cole Realty Resource a few years ago and experienced a low contact rate in their marketplace. However, the specific details of the review were not provided.

Q: Has there been any recent update to the software’s design?
A: The software’s design has undergone some changes, but the core functionality remains the same. There is a more recent video overview available from 2020.

Q: How does Cole Realty Resource compare to other similar platforms?
A: Cole Realty Resource is one of the three products in its category. It offers different features and pricing options. To learn more about alternatives and user opinions, you can refer to the provided links.

Related updates

About Us

91estate — Unveiling Your Dream Space. Based at 2007 Volk Ave, Long Beach, CA, we’re more than a luxury real estate hub. We offer expert real estate help and consultancy, guiding you every step of the way in your property journey since our inception. Discover exceptional living with us.

Don't miss


Sign up for our EstateLetter to stay ahead in the world of real estate! Get the latest updates, exclusive property listings, expert tips, and a showcase of stunning new photos delivered right to your inbox. Join us and keep yourself updated with the latest trends and opportunities in luxury real estate. Subscribe now and never miss a beat in the world of high-end properties!

@2024 – All Right Reserved. Real Estate Insights & Best Places To Live.