Is Keeping Current Matters: The Performance-Based Deep Dive Worth the Investment?

by Conor Mckay

Are you tired of drowning in a sea of real estate market updates, struggling to stay afloat with the latest trends and insights? Well, fear not! Keeping Current Matters is here to rescue you with their performance-based deep dive into the world of real estate. In this blog post, we will explore the wonders of Keeping Current Matters and uncover why it’s become the go-to resource for industry professionals. From its unique features and pricing to reviews and alternatives, we’ll leave no stone unturned. So grab a life jacket and let’s dive right in!

Understanding Keeping Current Matters

At the heart of the real estate industry lies the relentless pursuit of knowledge and the crucial need to stay abreast of market trends. Keeping Current Matters (KCM) emerges as a beacon for real estate professionals, guiding them through the ever-shifting landscape with its software-assisted content production services. This platform, envisioned by Charlotte and Bill Harney, is not merely a tool; it’s an ally for realtors seeking to personalize and disseminate real estate wisdom.

Real estate agents often find themselves at the intersection of information overload and the quest for relevance. KCM addresses this by offering a curated repository of content, which agents can use to educate their clients and themselves about the nuances of the housing market. This service is a testament to the founders’ commitment to empowering families in making informed home-buying decisions.

Let’s break down the essence of Keeping Current Matters in a comprehensive table:

Feature Description
Service Type Content Curation Platform
Target Audience Real Estate Professionals
Main Goal Educate on Housing Market
Content Formats Infographics, PDFs, PowerPoints, Videos
Personalization Branding Customization
Owners Charlotte and Bill Harney

Imagine a realtor, armed with the latest insights from KCM, presenting a well-crafted infographic to a young couple eager to find their first home. The realtor’s advice, grounded in KCM’s rich content, not only enlightens but also builds trust. It’s this transformative power of knowledge that KCM harnesses, enabling real estate professionals to become valued advisors rather than mere transaction facilitators.

Moreover, KCM’s user-friendly platform allows agents to effortlessly search, find, and share content that resonates with their clientele. Whether it’s a social graphic that captures the market’s pulse or a video that demystifies complex economic indicators, KCM’s diverse range of formats ensures every learning style and preference is catered to.

In the digital age, where brand presence is vital, KCM’s facility to personalize content with an agent’s branding is invaluable. This bespoke approach means that each piece of content not only informs but also subtly reinforces the realtor’s professional image.

Those intrigued by the promise of KCM can delve into its offerings by visiting the platform’s insightful blog, which serves as a window into the depth and breadth of content available. The blog embodies the Harneys’ vision of making real estate knowledge accessible and engaging.

As the narrative of real estate unfolds, Keeping Current Matters stands ready to equip those who shape it with the insights and tools necessary to thrive. It is not just about keeping current; it’s about leading the charge in a competitive arena where knowledge truly matters.

Features of Keeping Current Matters

In the dynamic world of real estate, staying informed is not just an advantage—it’s a necessity. Keeping Current Matters (KCM) understands this imperative and offers a suite of features designed to keep real estate professionals at the forefront of market knowledge and trends. Let’s explore these features that empower agents to not only stay current but to also shine as market connoisseurs.

Personalized Blog Posts

Imagine starting your day with fresh, engaging content that resonates with your clients and showcases your expertise. KCM delivers this experience through personalized blog posts. Four times a week, you’ll receive articles that you can tailor with your unique branding elements—think of it as weaving your professional identity into educational content. Photos, logos, bios, and contact information can be seamlessly integrated, ensuring that when you share these posts via email or on social platforms like LinkedIn or Facebook, your brand’s essence is unmistakably present.

Social Graphics

In the visually-driven landscape of social media, striking graphics are a currency of their own. KCM’s weekly social graphics are designed to capture attention and engage your audience. These customizable visuals can be infused with your brand’s colors and logo, ensuring that your online presence is both consistent and memorable. The added convenience of pre-written captions and hashtags means you can share these graphics effortlessly, sparking conversations and increasing your digital footprint.

Email Newsletter Builder

Email marketing remains a powerful tool for nurturing client relationships. With KCM’s Email Newsletter Builder, you can craft aesthetically pleasing emails that resonate with your audience. This isn’t just any design tool; it’s a streamlined way to communicate your brand’s message with pre-made templates that require no HTML knowledge—simply drag, drop, and dispatch.


As we delve deeper into the digital age, video content reigns supreme. KCM’s weekly videos are a testament to this, offering succinct, relevant insights into the real estate market. Personalizing these videos with your contact details transforms them into a powerful marketing tool that you can share across social media or embed directly onto your website, further establishing your professional identity.

Buyer and Seller Guides

Knowledge is power, especially when it comes to making some of life’s most significant decisions. KCM’s buyer and seller guides are published eight times a year, providing a deep dive into the current market conditions tailored to the season or client demographic. These guides are not only insightful but also customizable, ensuring that your clients are well-informed and that you remain their trusted advisor.

Market Reports and Visuals

Finally, the foundation of any informed real estate discussion is robust, accurate market data. KCM’s market reports and visuals distill complex information into accessible insights. With these tools at your disposal, you can confidently guide clients through the nuances of the market, enhancing your reputation as a reliable source of real estate wisdom.

Through these features, Keeping Current Matters equips real estate professionals with the tools to build a knowledgeable brand, foster trust, and ultimately drive performance in the competitive landscape of the housing market.

Pricing and Reviews

When it comes to equipping real estate professionals with the tools they need to excel, Keeping Current Matters (KCM) has designed a tiered pricing structure that caters to various levels of need and investment. The Basic Plan, priced at $29.95 per month, offers a foundational set of features for those seeking to dip their toes into KCM’s resources. For those ready to take a more proactive approach, the Pro Plan at $49.95 per month unlocks additional capabilities, including weekly videos and an advanced email newsletter builder.

For the real estate maven who demands the pinnacle of what KCM has to offer, the Premium Plan stands as the ultimate resource. At $89.95 per month, this package is the epitome of full access, providing comprehensive tools and insights designed to propel a real estate brand to the forefront of the market.

Understanding the effectiveness of these plans, however, can be challenging without the input of those who have hands-on experience. While the search for user reviews of Keeping Current Matters yields limited results, this scarcity of feedback highlights the importance of firsthand trials. KCM addresses this by offering a 14-day free trial, inviting potential users to explore their services without immediate commitment. During this period, one can gauge the platform’s impact on their business, ensuring that the chosen plan aligns with their professional aspirations and budgetary constraints.

As with any service, the true value lies in the user experience and results. While KCM does not feature a wealth of user testimonials on their site, the absence of such reviews does not diminish the potential benefits of their offerings. Instead, it serves as a reminder to approach the platform with a discerning eye, taking advantage of the trial period to assess the tangible advantages that KCM’s tools may bring to one’s real estate practice. After all, the proof is in the performance, and a firsthand experience is often the most credible review one can obtain.

With the real estate market’s ever-changing landscape, the need for up-to-date information and customizable marketing tools is undeniable. KCM’s pricing tiers reflect an understanding of this demand, presenting options that accommodate varying levels of engagement and expertise. As we consider the potential impact of KCM on a real estate professional’s business, the next sections will delve into alternatives to KCM and evaluate whether the investment in their services can truly make a difference in an agent’s market presence.

Alternatives to Keeping Current Matters

While Keeping Current Matters has established itself as a valuable resource for real estate professionals seeking up-to-date market insights, it’s essential to recognize that the needs of every professional are as varied as the properties they represent. Sometimes, a different set of tools or a fresh perspective is necessary to connect with clients and enhance one’s services. Should Keeping Current Matters not align perfectly with your needs, several noteworthy alternatives stand ready to enrich your real estate endeavors.

Homebot: A Personalized Approach to Property Wealth

Imagine providing your clients with a tailored financial breakdown of their most valuable asset—their home. Homebot positions itself as a pioneer in this niche, offering monthly wealth digests that empower homeowners with actionable insights. These digests are more than just reports; they’re a conversation starter, a means to cement your role as a trusted advisor in your client’s financial journey. Whether it’s leveraging equity, refinancing opportunities, or simply understanding their home’s value in the flux of the market, Homebot’s precision analytics lay the groundwork for informed decision-making.

LiveBy: Capturing the Essence of Local Markets

There’s a saying that all real estate is local, and LiveBy embodies this principle. Tailored for professionals hungry for hyper-local market data, LiveBy’s prowess lies in its ability to dissect neighborhoods, delivering granular insights that resonate with buyers and sellers alike. The platform’s tools are crafted to generate not just reports but compelling offers and pages designed to capture leads with a local touch. LiveBy’s data analysis becomes the narrative of the neighborhood, a story woven from statistics that positions you as the local market sage.

In the quest for real estate excellence, the choice between Homebot and LiveBy hinges on your unique client engagement strategy. If your focus is on nurturing long-term client relationships through personalized financial guidance, Homebot’s wealth digests may be the ace up your sleeve. Conversely, if your brand is synonymous with local market expertise, LiveBy’s targeted content can amplify your authority. These alternatives to Keeping Current Matters offer diverse pathways to distinguish your service and engage with clients in a manner that’s both meaningful and memorable.

As you chart your course through the dynamic waters of real estate, consider these platforms as potential navigational aids, each offering distinct capabilities to enhance your professional journey. With the right tools, your reputation as a reliable source of real estate wisdom is not just maintained but elevated, ensuring that your clients are not only kept current but are always a step ahead.

Is Keeping Current Matters Worth It?

When it comes to real estate, the value of information is as crucial as the properties themselves. Keeping Current Matters (KCM) has carved out its niche by offering a stream of real estate content that many professionals find useful. But the question remains—is the investment in KCM’s service a golden key to the real estate kingdom or just another key on the ring?

Let’s delve deeper into the offerings of KCM. On the surface, it seems like a treasure chest of content, providing a plethora of articles, infographics, and reports. However, these resources are, by and large, a one-size-fits-all solution. In an industry where local knowledge is king, KCM’s generalized approach may not quite fit the bill for real estate professionals seeking to stand out in their local markets.

Moreover, in the digital realm, uniqueness is not just desired but required. The content from KCM isn’t tailored exclusively for your use, which could lead to Google penalizing your website for duplicative content. This SEO faux pas can undermine your online visibility, making it harder for potential clients to find you in the crowded digital marketplace.

For those aiming to become the go-to expert in their local area, LiveBy appears to be a more suitable ally. It caters to the craving for hyper-local market data, which can be a powerful tool in your arsenal, allowing you to demonstrate in-depth knowledge of the neighborhoods you serve.

On the other side of the spectrum, if the goal is to forge and maintain lasting relationships with clients by offering them individualized insights into their property investments, Homebot stands out as a personalized financial guide. By providing clients with tailored financial breakdowns, you’re not just a real estate professional; you become a trusted advisor.

Ultimately, KCM may be a worthwhile investment for those looking for broad-stroke content to keep their clients somewhat informed. But, for those aiming to provide standout services with a personal touch or local expertise, the alternatives may be more aligned with your business strategy and client engagement philosophy.

The real estate market is unforgiving to those who don’t adapt and tailor their services to the needs of their clientele. Hence, carefully considering the tools and services you employ will be pivotal in determining whether you merely survive or truly thrive in this competitive industry.


In the dynamic tapestry of real estate, where every thread is woven with the colors of local nuances and individual specificity, the role of content is undeniably crucial. Keeping Current Matters (KCM) offers a solid foundation of content that spans the national real estate landscape, providing professionals with a wealth of general information. Yet, it is the ability to tailor this knowledge to the mosaic of individual needs that often sets apart the successful real estate professional.

For those whose canvas is the broader market, KCM is akin to a well-stocked palette, offering a variety of tools to create a comprehensive picture. It allows real estate agents to personalize different formats with their branding, crafting materials that range from infographics to videos. This can be instrumental in maintaining regular communication with clients and establishing a presence in the field.

However, it is essential to acknowledge that the true artistry in real estate lies in distinguishing oneself. In the realm of local markets, a masterpiece requires more than just broad strokes. It demands the fine, detailed work that comes from hyper-local insights and personalized guidance—elements that alternatives like LiveBy and Homebot can provide.

Therefore, before choosing Keeping Current Matters as your content curation tool, it is imperative to reflect upon the intricate patterns of your professional goals and the unique needs of your clientele. Consider: Will a national-level content approach suffice, or is there a yearning for a more tailored, local, or individualized strategy? It is this introspection that will guide you to the right choice, ensuring that your real estate narrative is as compelling and precise as the clients you serve.

As we continue to navigate the myriad choices in real estate content services, let us remember that the true value lies not just in the information provided, but in how it resonates with and enriches the lives of those we aim to help. With each decision, we weave another section into the grand tapestry of our professional journey, seeking to create a legacy of informed, personalized service in the ever-evolving real estate market.

Q: Is Keeping Current Matters worth it?
A: Keeping Current Matters is worth it if you only want to send your clients generic content on a national level regularly. However, if you want to position yourself as a local expert, there may be better alternatives.

Q: What is Keeping Current Matters?
A: Keeping Current Matters is a content curation platform for real estate professionals. It provides regularly produced real estate content tailored to the industry.

Q: What does Keeping Current Matters do?
A: Keeping Current Matters produces real estate content that can be personalized with your branding. It offers various formats such as infographics, social graphics, PDFs, PowerPoints, and videos.

Q: What are the key performance indicators provided by Keeping Current Matters?
A: The key performance indicators provided by Keeping Current Matters include year-to-date close volume, year-to-date units closed, month-to-date under contract volume, and month-to-date closed. These indicators help track and analyze real estate performance.

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